Supermarkets are usually Indifferent Brands. In the case of Freshery, there is very little consumer opinion, and for those who did buy from Freshery before, they weren’t exactly the most ardent fans of the brand. Everything about the brand is bland. Freshery needs to stand for something. It needs an idea. It was dancing around the idea of healthy and fresh however differentiation over regular purchase channels was never brought to life.
Our experience should appeal to everyone:
•The husband visiting alone and who wants to quickly finish and go back home to watch his football game
•The couple where the husband feels he’s dragged by his wife
•The mom who goes there as a getaway from the house’s chaos
•The young friends who are buying their groceries before inviting friends over
•The young men who are going for a picnic the next day
Our in-mall to in-shop experience should inject freshness within a natural environment making the visit as amusing and entertaining as possible
Social Media Posts
Slogan
Launch Campaign - OOH
Our execution and communication revolve around one belief
"When the world zigs, zag" !
