Brands and The out-break

Brands may start to re-evaluate Channel mixes, considering touchpoints where Media consumption is growing due to the situation. Communication will change and focus more on Hygiene, contact free shopping & delivery. Seasonality might change, as consumers are banned from traveling and schools likely to stretch the year. Focus of thinking should shift from “how much money can we make?” to “what can we do to help?”

Explore the full study below